Trademark World Magazine

US retailer sues rival over colours

UNITED STATES – US discount store Dollar General has filed a trademark infringement suit against rival chain Fred’s for using the colours yellow and black in its advertising. Dollar General has accused Fred’s of “unlawfully and deceptively” changing its blue and green colour scheme to capitalise on Dollar General’s branding. “Dollar General has been damaged as a direct consequence of Fred’s unauthorised use of the Dollar General Intellectual Property,” the company stated in the lawsuit. Dollar General is seeking an injunction against Fred’s use of the colour scheme as well as unspecified damages.

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