Trademark World Magazine

Lost in translation

Brett Heavner of Finnegan highlights the language pitfalls that IP owners should avoid when licensing marks to affiliates in other countries

Licensing is one of the most effective ways to maximise the value of a trademark. It is also the easiest way for a trademark owner to expand internationally within a short period of time. Similarly, a trademark licensee obtains the marketing benefit of using an already well-established brand for its products.

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