Insurance Day
Understanding CSR as a reputation risk
Christina Bradley, Mazars
“It takes many good deeds to build a good reputation, and only one bad one to lose it”. Resonating from more than two centuries ago, Benjamin Franklin’s opining on reputation has never been more prudent than in today’s climate. The rapid expansion of social media and instant communication in such a brief span on time has propelled the concept of corporate transparency to previously unchartered territory.